Psychologically, the color white gives us a feeling of purity and cleanliness and thus many cosmetics companies will bleach their creams to produce that white color. Saranghae’s creams and serum are beige in color because that is the natural color of our key ingredient, the Phellinus Linteus mushroom. We don’t bleach or colorize our products because that process diminishes the antioxidant effects of the ingredients.